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Towels are everyday necessities that you're likely to have in your bathroom rotation for years to come, so why skimp on quality? Whether you’re looking for a registry-grade investment or just a few basic sets on the cheap, there are plenty of superior-quality towels on the market for virtually any budget. Because there's so much out there, allow us to demystify some of the most key textile terms before you start adding-to-cart:

Note the towel’s GSM number for the fluffiness factor. If you're looking for the fluffiest towels possible, then you may want to hone in on picks that have a grams-per-meter measurement (or GSM) of 500 or more. The higher the number, the more dense the material, so you’ll get that luxuriously soft feel (though the towel itself may be heavier and take longer to dry).

Certain materials are more absorbent than others. Ultra plush towels tend to be more absorbent than thinner ones, but it’s the material that really makes a difference. Rayon viscose, which is a textile derived from wood pulp, was found in an Ohio State University study to be even more absorbent than cotton. Just keep in mind that because the process of turning the wood pulp into rayon fiber requires a lot of chemical treatment, it isn’t the greenest material. Your next best absorbency option would be Egyptian cotton towels, due to the material’s long, durable fibers.

There are many kinds of cotton, and they're all a little different. Egyptian cotton towels, as mentioned before, are very absorbent and fluffy. Turkish cotton towels tend to be less thick, but far more quick-drying — they’re a much better choice for bathrooms with poor ventilation.

Organic cotton towels are comprised of ethically sourced organic cotton, but be sure you're buying from a brand that displays the GOTS seal before you buy the product. (Certified-organic brands will typically be very transparent about material sourcing on their website.)

Pima cotton is comprised of long, strong fibers that make for a very durable towel material, and Supima cotton is a brand name for pima cotton that was grown in the U.S. and has been strictly regulated for authenticity.

Consider the products that you use in your bath routine. Certain ingredients in skincare products (like benzoyl peroxide) have a tendency to leave spots on colored linens. If you suspect this may be an issue when buying top-of-the-line towels, opt for white to be on the safe side.

No matter what your exact material preferences are, we selected the best bath towels that stay sumptuously soft with the proper care, even after countless washes!

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1. Parachute Home Classic Bath TowelCheck Price

Best Overall

Parachute

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Pros: They're luxuriously thick, yet they dry quickly, and they can be bought as a set or as individual pieces

Cons: They're subject to fading when used with harsh detergents, and they may also be discolored by benzoyl peroxide

Bottom Line: This premium-quality towel is a definite upgrade, without feeling like an extravagance.

These 100% Turkish-cotton towels from Parachute are an everyday luxury that look right at home in any bathroom. From their plush 700 GSM weight to the ribbed dobby, every facet of these towels is designed with intention. Though the towel material is a little more dense than average, it has a distinctly airier feel, thanks to the Aerocotton technology used, which allows more air to pass through each cotton fiber during the looming process. This also gives them the added benefit of drying more quickly than other types — perfect for bathrooms that err on the side of humid. Users adore their “hotel-quality” feel for a fantastic value.

Available in four chic shades (white, buff beige, pale blue, and stone gray), they also come as individual washcloths, hand towels, bath towels, and larger bath sheets, or they can be purchased as a set at a slight discount, with two of each item included in it.

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2. Fieldcrest Luxury Solid Bath TowelsCheck Price

Best Budget Buy

Target

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Pros: They’re inexpensive, Oeko-Tex-certified, and seem to get softer with each use

Cons: They may be prone to discoloration, and the fabric may not have the durability of other types

Bottom Line: These microcotton bath towels are ideal for the chemical-conscious shopper on a budget.

If premium bath linens are outside of your price range, we highly suggest this affordable 100% cotton option from Target — you can stock up on a full washcloth, hand towel, bath towel, and bath sheet set for just about $50, or simply buy the pieces you need individually. A major distinguishing factor of these from other affordable towels is their Oeko-Tex certification, meaning that they’re constructed without the use of harmful chemicals that can potentially irritate skin or contribute to health problems. Available in a wide range of 13 colors, their four slim dobby stripes add a stylistic flourish to the WC.

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3. Matouk Milagro TowelsCheck Price

Best Luxury Buy

Matouk

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Pros: These towels are generously sized, richly hued, and sumptuously soft

Con: The thickness of the weave takes longer to dry

Bottom Line: These luxe towels turn your shower time into an indulgent daily ritual.

The Portuguese-made Milagro towels from Matouk are undoubtedly a luxury item, with a plush 550 GSM weave made from 100% Egyptian cotton. The bath towels are also a sizable 30 by 60 inches, making them feel like a total treat to wrap yourself up in. They come in 16 different colors, ranging from subtle to statement hues. They're also available in washcloth, fingertip towel, hand towel, bath towel, bath sheet, and tub mat sizes, and each piece can be bought individually to comprise a custom set.

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4. The Twillery Co. Cotton Towel SetCheck Price

Best Complete Set

The Twillery Co.

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Pros: They’re incredibly durable and thick, and they offer the convenience of buying a complete set for one reasonable price

Con: Their dense weave makes them quite heavy

Bottom Line: This is a plush, luxe-quality set, priced at a fraction of its value.

Starting from square one with your bath linens? Consider this sophisticated cotton set. While you can’t mix and match the colors, this set of six is comprised of two washcloths, hand towels, and bath towels in 11 different shades. And though there are cheaper towel sets on the market, this one is a standout because of its 900 GSM weight — the material is incredibly thick and luxurious. Users love their absorbency and durability, but tout their unmatched softness most of all.

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5. Rejuvenation Japanese Waffle Weave TowelCheck Price

Best Quick-Drying

Rejuvenation

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Pros: These towels have a distinctive look, matched with an upscale feel

Con: They’re less fluffy than other bath towels

Bottom Line: These luxe waffle-weave linens are equal parts style and substance.

These Japanese-made textured towels from Rejuvenation add elevated style to the bathroom. Made from 100% cotton, they’re loomed at a gentler speed, creating an airy, yet supple honeycomb-like weave that dries quickly, and the material is additionally pre-softened for a more relaxed feel. Available in a single smoky brown hue, they come in washcloth, hand towel, and bath towel sizes.

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More of Our Top Picks:

Looking for more towel options? These other choices could be just what you're looking for to upgrade your bathroom.

6. Lands' End Supima Bath TowelCheck Price

Best Traditional Feel

Land's End

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Pros: They’re generously sized, super-soft, and long-lasting

Cons: They produce a lot of lint

Bottom Line: These bath towels are a classic for a reason, and they’re dreamy yet super durable linens.

Make bath time a little more cozy. These Lands' End towels are crafted from high-quality Supima cotton, and they're Oeko-Tex-certified for chemical-free peace of mind. They have a 650 GSM, making them feel oh so plush, but not excessively thick or weighty. Available in white, beige, dark gray, and crimson, they can be bought as individual hand towels, bath towels, and bath sheets, in pairs of washcloths or fingertip towels, or as a complete set. Plus, you can add a monogram to the pieces starting at $6 more, to truly make them your own.

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7. Kassatex Kyoto Cotton-Bamboo TowelCheck Price

Best Bamboo-Fiber Blend

Kassatex

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Pros: These towels are beautifully designed and sublimely plush

Cons: They may require extra care in washing to maintain their feel, and they could be discolored by benzoyl peroxide

Bottom Line: These stylish towels elevate the bathroom to home-spa status.

Comprised of a blend of cotton and bamboo rayon, the Kyoto towels from Kassatex have an impressive fluff index, without producing a ton of lint. Its 600-GSM weight has some heft, but the towel can be hung up from its looped tag to prevent wear on the material itself. We like that the traditional dobby details are eschewed, in favor of a textured bar of stripes for a very subtle, elegant accent. These towels can even be monogrammed for $7 per piece. They're sold individually in washcloth, hand towel, bath towel, and bath sheet sizes, in a spectrum of 10 gorgeous shades.

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