Parachute Classic Towels
These Turkish cotton towels give your bathroom that coveted spa-like feel with their elegant look and perennially plush texture.
Fieldcrest Luxury Solid Bath Towels
A cheaper option that feels anything but, these Oeko-Tex-certified towels get softer with each wash.
Matouk Milagro Towels
Matouk’s towels are outstandingly plush and absorbent, and they add an upscale detail to any bathroom.
The Twillery Co. Cotton Towel Set
Each piece of this top-rated set has a fluffy 900 GSM weight that feels amazing against the skin.
Rejuvenation Japanese Waffle Weave Towel
These cotton towels have a gorgeously unique visual texture, and they're crafted for quick drying and longevity.
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Towels are everyday necessities that you're likely to have in your bathroom rotation for years to come, so why skimp on quality? Whether you’re looking for a registry-grade investment or just a few basic sets on the cheap, there are plenty of superior-quality towels on the market for virtually any budget. Because there's so much out there, allow us to demystify some of the most key textile terms before you start adding-to-cart:
Note the towel’s GSM number for the fluffiness factor. If you're looking for the fluffiest towels possible, then you may want to hone in on picks that have a grams-per-meter measurement (or GSM) of 500 or more. The higher the number, the more dense the material, so you’ll get that luxuriously soft feel (though the towel itself may be heavier and take longer to dry).
Certain materials are more absorbent than others. Ultra plush towels tend to be more absorbent than thinner ones, but it’s the material that really makes a difference. Rayon viscose, which is a textile derived from wood pulp, was found in an Ohio State University study to be even more absorbent than cotton. Just keep in mind that because the process of turning the wood pulp into rayon fiber requires a lot of chemical treatment, it isn’t the greenest material. Your next best absorbency option would be Egyptian cotton towels, due to the material’s long, durable fibers.
There are many kinds of cotton, and they're all a little different. Egyptian cotton towels, as mentioned before, are very absorbent and fluffy. Turkish cotton towels tend to be less thick, but far more quick-drying — they’re a much better choice for bathrooms with poor ventilation.
Organic cotton towels are comprised of ethically sourced organic cotton, but be sure you're buying from a brand that displays the GOTS seal before you buy the product. (Certified-organic brands will typically be very transparent about material sourcing on their website.)
Pima cotton is comprised of long, strong fibers that make for a very durable towel material, and Supima cotton is a brand name for pima cotton that was grown in the U.S. and has been strictly regulated for authenticity.
Consider the products that you use in your bath routine. Certain ingredients in skincare products (like benzoyl peroxide) have a tendency to leave spots on colored linens. If you suspect this may be an issue when buying top-of-the-line towels, opt for white to be on the safe side.
No matter what your exact material preferences are, we selected the best bath towels that stay sumptuously soft with the proper care, even after countless washes!
Learn More About Our Top Picks:
1. Check Price—
Pros: They're luxuriously thick, yet they dry quickly, and they can be bought as a set or as individual pieces
Cons: They're subject to fading when used with harsh detergents, and they may also be discolored by benzoyl peroxide
These 100% Turkish-cotton towels from Parachute are an everyday luxury that look right at home in any bathroom. From their plush 700 GSM weight to the ribbed dobby, every facet of these towels is designed with intention. Though the towel material is a little more dense than average, it has a distinctly airier feel, thanks to the Aerocotton technology used, which allows more air to pass through each cotton fiber during the looming process. This also gives them the added benefit of drying more quickly than other types — perfect for bathrooms that err on the side of humid. Users adore their “hotel-quality” feel for a fantastic value.
Available in four chic shades (white, buff beige, pale blue, and stone gray), they also come as individual washcloths, hand towels, bath towels, and larger bath sheets, or they can be purchased as a set at a slight discount, with two of each item included in it.
2. Check Price—
Best Budget Buy
Pros: They’re inexpensive, Oeko-Tex-certified, and seem to get softer with each use
Cons: They may be prone to discoloration, and the fabric may not have the durability of other types
If premium bath linens are outside of your price range, we highly suggest this affordable 100% cotton option from Target — you can stock up on a full washcloth, hand towel, bath towel, and bath sheet set for just about $50, or simply buy the pieces you need individually. A major distinguishing factor of these from other affordable towels is their Oeko-Tex certification, meaning that they’re constructed without the use of harmful chemicals that can potentially irritate skin or contribute to health problems. Available in a wide range of 13 colors, their four slim dobby stripes add a stylistic flourish to the WC.
3. Check Price—
Best Luxury Buy
Pros: These towels are generously sized, richly hued, and sumptuously soft
Con: The thickness of the weave takes longer to dry
The Portuguese-made Milagro towels from Matouk are undoubtedly a luxury item, with a plush 550 GSM weave made from 100% Egyptian cotton. The bath towels are also a sizable 30 by 60 inches, making them feel like a total treat to wrap yourself up in. They come in 16 different colors, ranging from subtle to statement hues. They're also available in washcloth, fingertip towel, hand towel, bath towel, bath sheet, and tub mat sizes, and each piece can be bought individually to comprise a custom set.
4. Check Price—
Best Complete Set
Pros: They’re incredibly durable and thick, and they offer the convenience of buying a complete set for one reasonable price
Con: Their dense weave makes them quite heavy
Starting from square one with your bath linens? Consider this sophisticated cotton set. While you can’t mix and match the colors, this set of six is comprised of two washcloths, hand towels, and bath towels in 11 different shades. And though there are cheaper towel sets on the market, this one is a standout because of its 900 GSM weight — the material is incredibly thick and luxurious. Users love their absorbency and durability, but tout their unmatched softness most of all.
5. Check Price—
Pros: These towels have a distinctive look, matched with an upscale feel
Con: They’re less fluffy than other bath towels
These Japanese-made textured towels from Rejuvenation add elevated style to the bathroom. Made from 100% cotton, they’re loomed at a gentler speed, creating an airy, yet supple honeycomb-like weave that dries quickly, and the material is additionally pre-softened for a more relaxed feel. Available in a single smoky brown hue, they come in washcloth, hand towel, and bath towel sizes.
More of Our Top Picks:
Looking for more towel options? These other choices could be just what you're looking for to upgrade your bathroom.
6. Check Price—
Best Traditional Feel
Pros: They’re generously sized, super-soft, and long-lasting
Cons: They produce a lot of lint
Make bath time a little more cozy. These Lands' End towels are crafted from high-quality Supima cotton, and they're Oeko-Tex-certified for chemical-free peace of mind. They have a 650 GSM, making them feel oh so plush, but not excessively thick or weighty. Available in white, beige, dark gray, and crimson, they can be bought as individual hand towels, bath towels, and bath sheets, in pairs of washcloths or fingertip towels, or as a complete set. Plus, you can add a monogram to the pieces starting at $6 more, to truly make them your own.
7. Check Price—
Best Bamboo-Fiber Blend
Pros: These towels are beautifully designed and sublimely plush
Cons: They may require extra care in washing to maintain their feel, and they could be discolored by benzoyl peroxide
Comprised of a blend of cotton and bamboo rayon, the Kyoto towels from Kassatex have an impressive fluff index, without producing a ton of lint. Its 600-GSM weight has some heft, but the towel can be hung up from its looped tag to prevent wear on the material itself. We like that the traditional dobby details are eschewed, in favor of a textured bar of stripes for a very subtle, elegant accent. These towels can even be monogrammed for $7 per piece. They're sold individually in washcloth, hand towel, bath towel, and bath sheet sizes, in a spectrum of 10 gorgeous shades.
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