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We Get Why These Eyeshadow Palettes Are Iconic
From an everyday neutral to a dramatic smoky eye, these palettes hav…
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It’s Time You Gave Fake Lashes a Try

Mega fierce, super sexy, and worn by your favorite celebs.

A makeup routine is not complete without a little bit of mascara. And we don't think a swipe of eyeshadow and a cat-eye hurts either.

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This Eyeshadow Primer Gives You 24 Hours of Budge-Proof Color

For color that lasts longer than you ever thought possible.

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Easy Halloween Makeup Ideas You Can Master in Minutes

We've got you covered for every last-minute costume party invite.

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The Definitive Guide to the Urban Decay NAKED Palettes

How to wear them, when to wear them, and why we're all obsessed.

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The Best Eyeshadow Shades for Brown Eyes

For dark-eyed darlings looking to enlighten their eyes.

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How to Shape Your Eyebrows Into Selfie-Worthy Arches

A little brow know-how never hurt nobody.