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It’s Time You Gave Fake Lashes a Try

Mega fierce, super sexy, and worn by your favorite celebs.

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Eyeshadow Primer is the Secret Weapon You Need

For color that lasts longer than you ever thought possible.

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Halloween Makeup Ideas You Can Master in Minutes

We've got you covered for every last-minute costume party invite.

A makeup routine is not complete without a little bit of mascara. And we don't think a swipe of eyeshadow and a cat-eye hurts either.

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We Get Why These Eyeshadow Palettes Are Iconic

From an everyday neutral to a dramatic smoky eye, these palettes have all the eyeshadow shades you need.

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The Definitive Guide to the Urban Decay NAKED Palettes

How to wear them, when to wear them, and why we're all obsessed.

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The Best Eyeshadow Shades for Brown Eyes

For dark-eyed darlings looking to enlighten their eyes.

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How to Shape Your Eyebrows Into Selfie-Worthy Arches

A little brow know-how never hurt nobody.

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Eyelash Extensions Are More Popular Than Ever — Here's What You Need to Know Before You Get Them

Do you want a C-curl or a J-curl? And what the heck is in that glue? Read on for answers.

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Eyebrow Makeup Must-Haves for the Perfect Arches

Get the brows you should've been born with.

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Drugstore Eyeliners
Shop These Drugstore Eyeliners to Stay Under (Beauty) Budget

FYI: You can have winged liner and a full wallet.

Waterproof Mascaras
10 Waterproof Mascaras That Won't Smudge or Streak

Bring on the rain, sweat, and (hopefully happy) tears!

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11 Liquid Eyeliner Pens for a Bolder Lash Line

Emphasize your long lashes with a line that's on point.

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People Are Losing Their Minds Over the Loss (and Return) of This Blue Mascara

The '90s are back and brightly colored mascara obsessions are real.