Why Are Brunettes Suddenly Obsessed With Blue Shampoo?

Discover why it's a brown-haired gal's secret weapon.

blue shampoo for brunettes
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It’s now mainstream knowledge that purple shampoo works wonders to brighten blonde strands, but did you know that blue shampoo is equally transformational for brunettes? Thanks to the magic of the color wheel, we know that complementary colors balance each other out. (Similar to how green concealer neutralizes redness in your skin. You’re welcome!)

Leveraging this basic technique used by artists for ages, purple pigments fight yellow tones, while blue pigments take on more serious cases of brass — orange tones. Even blondes can have deeper orange hues in their hair if they didn't lift properly, so before you choose your tinted shampoo, be sure to evaluate the level of brassiness you’re working with.

Brass-free gals (and guys!) can also use a tinted shampoo like this to cool off your shade if you’re looking to switch things up a bit without making a permanent color change. It’s a great trick of the trade to mimic salon-quality toning at home! Read on for our picks of the best blue shampoos for brunettes to whip your mane into shape and give it the perfect tone it deserves.

1 Matrix Total Results Brass Off Shampoo
$18.76

Best Overall

Matrix boasts an impressive range of salon-quality shampoos and conditioners we adore, especially this one. The Brass Off shampoo deposits blue-violet pigments to neutralize brassy tones and boost cool tones. It's not wildly expensive, and it provides some serious results if you're dealing with an ultra brassy situation. This tinted shampoo also helps to protect your hair from breakage as it tones your strands to perfection!

More: The Best Purple Shampoos for Blonde Hair

2 Innovation Blue Shimmer Argan Oil Shampoo
$8.99

Best Budget Buy

At less than 10 bucks, this blue-pigmented shampoo is a steal. Innovation's answer to blue shampoo also contains argan oil, adding a nourishing element that'll keep your strands soft and strong. It works well on brunette, blonde, and even silver hair to keep your strands looking cool and fresh.

3 Aveda Blue Malva Shampoo
$54.50

Best Splurge

Aveda's Blue Malva shampoo is one of our holy grail shampoos. It's a little pricier than most, but it's packed with quality, plant-based ingredients that make it worth the splurge. 

It adds silvery brightness to gray hair, and it neutralizes brassy tones in all shades. Plus, like all other Aveda products, it smells amazing thanks to its aroma created with certified organic ylang-ylang, lemon, eucalyptus, and other pure flower essences.

4 Madison Reed Tune Up Color Reviving Shampoo
$26.00

Give your brassy color a tune up with this color-reviving shampoo from Madison Reed. Brunettes love it because it gives a cool kiss of color to transform any brown shade into a beautiful rich brown without any unwanted redness.

5 dpHUE Cool Brunette Shampoo
$24.00

One of the newer offerings in the world of blue shampoo, the dpHUE Cool Brunette Shampoo is quickly becoming one of our favorites. This blue-pigmented goodness helps maintain fresh hair color between salon visits by toning down unwanted brassiness. It also helps improve the look of hair’s luster, and it'll make you shimmer like you just stepped out of the salon.

6 Fanola No Orange Shampoo
$17.39

Fanola's No Orange Shampoo delivers exactly what its name promises. If you're battling serious brass or underlying orange tones, this top-rated blue shampoo will knock it right out.

7 Joico Color Balance Blue Shampoo
$24.00

We love Joico's Color Balance collection, blue shampoo included! It nourishes and protects the strands while blue pigments work to neutralize red, orange, and other unwanted brassy tones that creep into brunette locks over time.

8 HASK Blue Chamomile & Argan Oil Blonde Care Shampoo
$13.78

HASK's blue shampoo features both chamomile and argan oil for extra protection to keep your strands silky smooth as it color-corrects. It's great for brunettes, blondes, or anyone who wants to cool off the tones in their hair!

9 Oligo Blacklight Blue Shampoo
$21.47

Oligo's Blacklight Blue Shampoo says it's for blondes on the bottle, but brunettes can surely benefit from this bottled magic as well. The blue-tinted cleanser will deposit the perfect amount of pigment to ward off any orange shades that have been messing with your look.

10 Pravana The Perfect Brunette Toning Shampoo
$15.95

Pravana's Perfect Brunette Toning Shampoo is equally effective as the brand's cult-classic shampoo for blondes. It's a must-have for any brunette's beauty arsenal to combat those unwanted brassy tones!

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