Katie McBroom

Katie McBroom

Beauty Editor

Katie is an award-winning blogger and beauty editor based in New York City, where she currently oversees all things beauty and truly loves swatching lippies in the name of research; her work has also appeared in publications including The Huffington Post, Giuliana Rancicโ€™s FabFitFun, and BuzzFeed.  Prior to joining TechPluz.com in 2018, Katie was known as the voice behind the blog Martinis and Mascara, for which she was dubbed Allureโ€™s Most Buzzworthy Blogger in 2013, and named one of Lucky's New Voices of Beauty in 2014. Beyond her digital media background, Katie is a bona fide beauty junkie, armed with a cosmetology license and certification in professional makeup artistry. And once upon a time, Katie was a Disney princess.

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Are You Using the Right Face Toner for Your Skin Type?

Tie these toners into your daily routine for smoother skin and longer-lasting makeup.

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15 Cheap Perfumes That Smell Way More Expensive Than They Are

The price tag might say "cheap," but the scent says otherwise.

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5 Anti-Aging Wrinkle Creams That'll Make You Believe in Miracles
It's impossible to avoid Mother Nature forever, but we can prolong her arrival with these anti-aging correcting creams that protect you…
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These Long-Lasting Lipsticks Seriously Live Up to the Hype

Pucker up with these 10 long-lasting pigments guaranteed to sustain that colorful pout.

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11 Travel-Size Toiletries for Effortless On-the-Go Touch-Ups

These beautifying minis have a major impact on our travel routines!

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Shampoo Bars Have Us Ditching Our Plastic Bottled Shampoo

They're good for your hair โ€” and the environment!

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These Festive Holiday Nail Wraps Provide Party-Perfect Nails in Minutes

Presents aren't the only thing to wrap up this time of year.

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Take the Salon Home With These Dip-Powder Nail Kits

In search of the perfect mani? Shop these dip-powder nail kits that are better than acrylic.

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Turn Up the Heat on Your Styling Game With These Protectant Sprays

Style smartly with these lightweight picks that work to beat the heat.

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Banish Blackheads With These Editor-Approved Masks

As if acne weren't bad enough on its own! ๐Ÿ˜‘

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We Get Why These Eyeshadow Palettes Are Iconic

From an everyday neutral to a dramatic smoky eye, these palettes have all the shades you need.

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These Organic Body Washes Are Perfect for Sensitive Skin

The top organic body washes for happier, healthier skin.

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10 Grey Hair Dyes That Give Gorgeous Grandma Vibes

For when you're over those rainbow-colored hues.

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Experts Let Us Know Which Hair-Growth Vitamins Actually Work

For when the growing gets tough (or stops altogether).

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Are You Exfoliating Your Body With These Scrubs? You Should Be

Sugar, spice, and everything nice to line your shower shelves.